To that end, Hulu and other streaming companies have a rather unique plan that could really change things up: airing ads during paused videos.
For many, the advent of streaming services meant a way to watching endless hours of television without having to sit through similarly endless commercials.
However, lucrative ad dollars go a long way in funding many studios’ projects, so the race is always on to find the easiest and least disruptive way to promote goods to consumers.