Hulu, the internet video streaming service, is planning to take on the traditional cable and broadcast networks with a live TV offering.
Now, Hulu is flirting with a model tested by services including PlayStation Vue and Sling TV: traditional ad-supported television networks streaming alongside its proprietary shows and the back catalog of television offered on demand.
Multiple reports citing Hulu executives published Monday confirmed the additions to the streaming service, which is owned by a consortium of competing television production companies including NBCUniversal, Disney and Fox Broadcasting.
The service will expand beyond Hulu’s broadcasts of recent reruns of broadcast and cable shows and make it a direct competitor of traditional pay-TV providers and new digital entrants, including Netflix.