And how are Netflix’s customers supposed to ingest all that content if they don’t binge-watch at least some of it?
It’s like if McDonald’s told its employees to refrain from using the phrase “super-size” even though the option is right there on their menus.
When we did the promotion for [‘The Innocents’] in the [United States], we were strictly sort of instructed beforehand not to talk about ‘binge-watching.’
Of the 100-plus original shows currently airing, pending renewal or officially concluded, you could name maybe a dozen that are worth your time.