Deadline quotes IMAX CEO Rich Gelfond saying the fault in Inhumans’ struggle lies in a “misalignment of customer expectations,” and that…
It was just about unpredecented — and it doesn’t look like it’s going to be, uh, precedented again anytime soon.
IMAX actually co-produced Inhumans with Marvel as part of their deal to distribute the pilot in its theaters.
Going forward, we intend to take a more conservative approach consistent with the Game of Thrones approach to capital investments and content.
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