IMAX has moved Marvel’s Inhumans screenings to make room on its giant screens of the latest cinematic Stephen King adaptation, IT.
“We made very nice revenues”, Gelfond noted, with The Wrap citing that IT has made $10 million on IMAX screens so far.
IT, on the other hand, was not originally planned for the IMAX treatment.
At the same time, IT was “getting a lot of positive buzz” in the buildup to its September 8 release.
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