Three years after its launch, Amazon is officially rebranding its free ad-supported video on demand streaming service from IMDb TV to Amazon Freevee.
Amazon Freevee will also include exclusive original movies such as the romantic comedy Love Accidentally starring Brenda Song and Aaron O’Connell.
In addition to its U.S. and UK offerings, the company is also planning to expand Freevee to Germany later this year.
“We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing Originals, and are excited to establish Freevee as the premier AVOD service with content audiences crave.”