It’s an approach that has effectively safeguarded Marvel movies from bombing at the box office, with Infinity War grossing more than $900 million after less than a week in theaters.
Variety asked Joe Russo – who directed Infinity War alongside his brother, Anthony Russo – if he had any advice for studios planning to build a cinematic universe with their own IP.
The success of the Marvel Cinematic Universe has led to other studios scrambling to create cinematic universes out of their own properties – but Avengers: Infinity War director Joe Russo has warned against doing so.
Meanwhile, we probably haven’t seen the last of other studios trying to imitate Marvel’s success with their own cinematic universes.