The previous largest push for a Marvel film was Spider-Man: Homecoming, which spent $140 million on its advertising.
There are three short weeks till Avengers: Infinity War and the film is slated to break a major record, receiving the biggest push for a Marvel film ever.
Now Marvel, even in the wake of creative ways to excite fans, is naturally looking to spend even more.
According to Deadline, Marvel will throw upwards of $150 million behind the culmination of its collected tentpole franchises.