Other Marvel projects have ventured outside of ABC, including the various Netflix series and the upcoming Runaways at Hulu.
Early returns for Marvel’s IMAX Inhumans were predictably paltry, based on poor word-of-mouth from early reviews and a holiday lag overall.
The IMAX box-office numbers will do little to reverse that narrative, and could dissuade future such hybrids strategies.
This past weekend saw Marvel’s The Inhumans released in IMAX screens everywhere, with an aim to run for two weeks before the full two-hour premiere debuts on ABC Friday, September 29.