But Amazon could easily outspend rivals: its market valueis six times bigger than Netflix and 4.5 times the size of Disney.
AT&T-owned WarnerMedia is also prepping a service that will include content from HBO, Turner and the Warner Bros film studio.
Broughton reckons it is Amazon: “If I had to put my money somewhere it would have to be on Amazon.
“Despite its major focus on original content the company is still hugely reliant on licensed content for subscribers and that carries risks.”
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