According to THR, IT is on the verge of making $40 million or more on Friday (including Thursday night previews), making more in one day than the current September horror movie weekend record holder Insidious: Chapter 2 did in its entire opening weekend in 2013.
The tally was enough to make IT the biggest Thursday night opening ever domestically for a September release, a horror film and an R-rated film alike – and by all indications, it will smash even more records by the time the weekend is all said and done.
By contrast, Insidious Chapter 2 made $1.5 million in Thursday night previews, an amount dwarfed by IT‘s Thursday night preview opening of $13.7 million.
The big screen adaptation of Stephen King’s IT is primed to make more than $40 million domestically Friday, enough in one day to surpass the biggest opening weekend ever for a September horror movie.