“ITV running an entire mental health campaign around reaching out to people who need it the most while allowing Piers Morgan to say he doesn’t believe a black woman had suicidal ideation on their flagship show says everything you need to know about corporate wellbeing posturing,” another tweet read.
“A self-appointed expert casting aspersions on the legitimacy [of] mental health issues on ITV, a network running MENTAL health campaign?”
While Morgan’s “hateful” comments were widely criticised on social media, many viewers particularly pointed out the “hypocrisy” of ITV allowing the presenter to say this on TV while running its Britain Get Talking mental health campaign.
“ITV is one of the leading broadcasting channels in the UK and it is very vocal about talking about mental health with the ‘Britain Get Talking’ campaign yet they allow Piers Morgan to disregard suicidal thoughts and mental health live on national television,” one commenter wrote.