Bad Robot has taken a similar approach that they appear to be taking with Overlord to make their Cloverfield universe.
However, the ending of 10 Cloverfield Lane in conjunction with the title made it clear that the film was actually a member of the Cloverfield world.
As an example, 10 Cloverfield Lane previously operated under the title of The Cellar and had the same basic plot as is laid out in the film.
Avery certainly fits into this mold and could be the latest director to receive the benefits that can come with making a Cloverfield film.
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