McGruff the Crime Dog is undoubtedly Jack Keil’s greatest public legacy.
McGruff went on to become an iconic figure in public service announcements about crime prevention, and the “Take a Bite Out of Crime” slogan is well-known by any who happened to catch the McGruff commercials back in the 1980s.
Keil voiced the character throughout the 90s, despite never having any formal training in performance arts.
Keil led the team at the Dancer Fitzgerald Sample advertising agency when they were tasked with the creation of a mascot for the National Crime Prevention Council.