The production and marketing of The Disaster Artist has been an exploration in meta filmmaking, with Franco not only recreating nearly a half hour of The Room, but copying the original LA billboard for Wiseau’s film.
James Franco will direct and star as Shel Silverstein in a film adaptation of Lisa Rogak’s A Boy Named Shel.
Wiseau spent a reported $300,000 on that single piece of advertisement alone, and Franco replicated it almost exactly.
Aside from various upcoming projects, Franco is currently in the middle of promoting The Disaster Artist, which he stars in and directed.