While that particular film was pushed into a May 21, 2021 theatrical slot, a surprise drop at the right time could literally make a killing at the market.
Though it seems highly unlikely that such a rogue deployment would happen in October, as another major horror film is poised to battle Antebellum more directly.
If Lionsgate is amenable to releasing Antebellum to Premium VOD, and those results are promising enough, could this mean that we’ll see Spiral: From the Book of Saw making a surprise debut on PVOD at some point?