David Klein announced the contest in a video message online, saying the big winner will walk away with the key to their very own candy factory.
Klein is no longer the owner of Jelly Belly; the winner instead receives one of Klein’s “Candyman Kitchens.”
Klein’s holding a nationwide treasure hunt with a Wonka-sized grand prize: The keys to your very own candy factory.
The founder of Jelly Belly is going full Willy Wonka.
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