In the comics, Malus is the founder of the Institute for Supranormality Research, where he would help give powers to or increase the powers of more obscure Marvel characters.
While these character breakdowns are concrete, the speculation for who they are stand ins for is far from it.
For the breakdown of Presley, it is believed that this could be a stand in for Paladin.
To start with Dr. Kirby, both sites believe this character will actually be Dr. Karl Malus.