Despite Piers believing himself to have won the spat, it was Rowling who landed the biggest punch with one final eviscerating Tweet aimed at Morgan.
What followed was a battle of Tweets, Piers deciding to call Rowling a ‘loser’ after supporting remain, Hilary Clinton and Ed Miliband.
Without @-ing the Trump supporter, Rowling Tweeted a screenshot of an old BBC article that reported how Rowling’s sixth Harry Potter novel – Harry Potter and the Half-Blood Prince – beat Morgan’s autobiography to be named book of the year at the British Book Awards.
Soon after, Tweeters began sharing a video of the incident, author JK Rowling writing on social media: “Yes, watching Piers Morgan being told to fuck off on live TV is *exactly* as satisfying as I’d always imagined.”