“[Jo Malone] appointed Liu [for] the same reason they worked with Boyega: to acquire new customers, whether Chinese or Black.”
Perfume brand Jo Malone has apologised to the actor John Boyega for cutting him out of an advert he conceived, directed and starred in when it was launched in China.
Last year, Boyega, who was named the male global ambassador for Jo Malone, reflected on the deeply personal nature of the advert.
Boyega was replaced by Liu Haoran after the commercial was recast and reshot for the Chinese market.