Lycett will launch a product as Hugo Boss following the premiere of Got Your Boss on Channel 4 at a later date.
Joe Lycett has further explained why he legally changed his name to Hugo Boss.
Speaking to BBC host Victoria Derbyshire, Boss said the matter was brought to his attention while filming Channel 4 series Got Your Back with Swansea brewery company Boss Brewing.
He revealed that the people working for Boss Brewing “have spent £10,000 pounds in legal fees” after Hugo Boss sent them a cease and desist letter.