John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived.
In 2015, the Chinese version of the poster for Star Wars: The Force Awakens significantly reduced his character’s prominence.
The Chinese version, which stars actor Liu Haoran and features no black people, reuses many of the same concepts, including the structure and the horseplay motif.
The film celebrated my personal story – showcasing my home town, including my friends and featuring my family.”