At one point, apparently Ralph and Fix-It Felix had some fun eBay conversations while recording, although Fix-It Felix’s plot in the movie is mostly about how he and his wife adopt all of the other Sugar Rush kids outside of Vanellope.
After Ralph and Vanellope venture out of the arcade system and onto the Internet, they are looking for the steering wheel that will fix Vanellope’s game.
They find an option on eBay and venture to the eBay section of the Internet to purchase it.