Those other three titles ahead of it are obviously established horror brands.
That means that Us now has the record for Thursday preview performance for R-rated films that aren’t sequels or based on some existing property.
Us earned a stellar $7.4 million in preview screenings Thursday night.
That’s phenomenal for an R-rated movie and puts Us behind only Paranormal Activity 3, It and last year’s Halloween for biggest Thursday preview gross for an R-rated filmm according to Forbes.