The choice of a viral marketing campaign is an interesting one.
Jurassic World: Fallen Kingdom may look like a action-packed movie so far, but if its viral campaign is anything to go by then there’s a sweet environmental message to be found inside.
Although there are some big names that have used viral marketing effectively, such as The Dark Knight, Jurassic World 2 is still something of an outlier and could indeed be a trendsetter if it works well.
However, it’s hard to stay away from a Jurassic Park film for long, and excitement has once again started to build courtesy of a Jurassic World 2 viral site called the Dinosaur Protection Group.
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Jurassic World: Fallen Kingdom - This Is The DPG [HD]