These figures put Justice League, Spider-Man and Guardians as the top three most-talked about movies of last week, with Baywatch taking fourth place (33,000 new conversations) and Ghost in the Shell taking fifth (just under 21,000 new conversations).
Cumulatively, however, Spider-Man: Homecoming takes the top spot (1,232,000 total conversations), with Guardians of the Galaxy Vol 2 sitting in third place (688,000 total conversations) and Justice League in eighth (274,000 total conversations).
They do not differentiate between positive and negative attention (although some marketers would argue that any attention is positive), and there were plenty of fans who were taking to social media to criticize the Justice League trailer, as well as to praise it.
That said, there can be no doubt that Justice League is going to be one of the most talked-about movies of 2017, and it is still well over half a year away!