During his acceptance speech at the Britannia Awards, Feige maintained those final moments encourage moviegoers to actually stay and pay attention to the credits.
While Kevin Feige could easily look at the post-credits scenes as simply a chance to continue the hype around the Marvel Cinematic Universe, those quick scenes actually have a special place in his heart.
Considering how impatient and fast-paced the world of social media and smart phones has become, it’s probably the only way to get audiences to take their time and stick around.