The email promoting the Ladbrokes casino featured an image of Iron Man and the text: “Enjoy this exclusive Ladbrokes welcome offer with Iron Man 3.”
An ad for bookmaker Ladbrokes featuring the popular superhero Iron Man has been banned over fears it would appeal to children.
“We understood that Iron Man was a popular character that would appeal to many adults but considered its comic book nature, and the availability of various related toys, meant it was likely to have particular appeal to children and young people.
The ASA said: “We considered those younger children were likely to be the primary audience for Iron Man action figures and related merchandise, which we understood were widely available at toy retailers.