Moonlight saw a 227 percent increase in box office revenue the weekend after winning Best Picture, so it will be interesting to see what some potential awards success would do for Lady Bird.
Greta Gerwig’s acclaimed Lady Bird has passed Barry Jenkins’ Moonlight to become the highest-grossing film in the history of A24.
Simply passing $30 million would make the film a legitimate box office success, despite never being released in more than 1,557 theaters.
The company doesn’t exactly deal with blockbusters, but with Lady Bird it can say it’s achieved a new level of commercial success.