The release of Kabali, the latest film featuring Indian superstar actor Rajinikanth, has prompted a cinema-going frenzy across India, with the film racking up £20m in film rights sales before it is even released.
Undoubtedly the most hotly awaited film release of the year, Kabali is described as a gangster revenge movie.
Workers given days off, jumbo jets repainted and prayer ceremonies held – all in honour of a film.
Estimates from the first day on Friday said the film brought in a record-breaking 65 crore rupees (£7.3m) from ticket sales around the world.