As long as it has existed under the umbrella of the American Family Association, it and the One Million Dads group has targeted various projects and entertainers for promoting LGBTQ values and other viewpoints it sees as negative, including Ellen DeGeneres’ J.C. Penney’s campaign, GEICO’s pig mascot Maxwell, a Campbell’s Soup ad, and the then-Fox series Lucifer.
One Million Moms is not knew to the TV-protesting game.