Beyond the spoken confusion between Reading Rainbow proper and LeVar Burton’s RRKidz company, WNED is alleging that someone in Burton’s camp has been also doing questionable things via the Internet.
As well, the business alleged that RRKidz also removed content from the Reading Rainbow YouTube page without authorization, as well as renaming the iTunes app “Reading Rainbow Skybrary” with “LeVar Burton Kids Skybrary.”
For instance, after the Reading Rainbow website posted a notice on August 1 specifically stating that RRKidz was no longer licensing the R.R. brand.
Yet, allegedly unbeknownst to WNED for a time, there was a logo hyperlink in the corner of the webpage that directed those who clicked were sent to the site for LeVarBurtonKids, which the television broadcaster blamed RRKidz for.