Apple has been getting into the original content game for a little bit now, with documentaries and TV shows that may start hitting in 2019, but this animated film would be the company’s first movie.
Once it has the rights to this title, will Apple release it theatrically, so as to qualify for Oscars (as Cartoon Saloon has proven pretty good at), or will Apple release it through its own distribution channels?
Nothing has been confirmed as of yet, so this is still speculation at this point, but if such a deal closes, the real question becomes: What is Apple’s distribution strategy?
But whether Apple will release these titles through iTunes as a one-time rental or purchase or through some sort of new streaming service platform that would feature prominently on iPhones, Apple TVs and other Apple devices is an open and interesting related concern.