One thing that might affect Avengers: Endgame’s overall box office performance is runtime.
Plus, as we’ve seen in the past with movies like Return of the King, long runtime doesn’t always hinder the box office haul, as the final entry of the Lord of the Rings trilogy walked away with over $1.1 billion at the end of its theatrical run.
The movie will be just over three hours long, making it the longest MCU entry yet.
Marvel has proven itself several times over as a powerhouse franchise, meaning that it’s a given that a lot of people will be seeing this epic story on the big screen.