Our country has what’s called a “first-to-use” trademark registration policy, meaning that priority is generally given to those who have actually already used the phrase they’re trying to trademark for commerce.
What’s more is that those applications weren’t just filed in the United States, but in several countries around the world.
According to The Hollywood Reporter, Netflix started to submit trademark applications for the term ‘Space Force’ beginning as early as January 2019, when news went public about the show’s series order.
But, many other countries have a “first-to-file” system that gives such priority to, you got it, those who simply get their paperwork done first.