According to data collected by Parrot Analytics, Looney Tunes Cartoons was the most popular show on HBO Max in its first week.
The Not Too Late Show with Elmo helps to further cement HBO Max as a streaming service that might be viewed as essential for families, which is a market that Disney+ has seemingly cornered quite well since its launch in November.
HBO Max launched last week and became the latest major streaming service to enter the marketplace.
While HBO shows such as Game of Thrones and old favorites like Friends were widely advertised as anchors for the service, it is a pair of originals aimed at younger viewers, Looney Tunes Cartoons and The Not-Too-Late Show With Elmo that have accounted for the most demand.