While The Apprentice may have boosted Lord Alan Sugar’s profile, there was a time when he once considered quitting the BBC series.
“But unfortunately previous editors of The Apprentice, under the BBC’s instructions, have been advised to make me look like a bloody ogre or whatever.”
Addressing the Tweets, Sugar said: “You know, I’m 71 years old, I’ve lived through various periods of change of habits, change of laws.
I think it’s a balance, really.“Someone of my age, as you get older, you know what not to say.