The Love Island 2017 final ultimately came down to a simple question for its legion of addicted viewers: are you going to vote for who seems nice or who has been entertaining?
For junkies now bereft without the show, all the contestants will be united tomorrow night in a special addition of sister show Aftersun.
With ratings in the millions, it is certain to return for a souped-up edition in 2018.
Chris and Olivia came in third in the live ITV2 final ahead of Marcel and Gabby, who were previously favourites to win the show but had a rocky patch in the previous week or two.