Love Island viewers have criticised the show for a sharing an anti-trolling message without acknowledging its own culpability in how contestants are presented.
The post prompted a mixed response from fans, with many praising the show for taking a stand against trolling.
In a statement shared on their official accounts on Thursday (1 July), Love Island branded the comments “wholly unacceptable”, urging “all of our viewers to think before posting”.
Love Island has introduced new welfare measures for the show’s contestants in 2021, with contestants offered “comprehensive” psychological support and being taught how to handle the “potential negativity” of social media.