However, when that window of time is stretched to the next 32-day benchmark, Luke Cage did fall behind both of those series, which experienced steady extended viewership thanks to strong word of mouth.
In its first week of release, Luke Cage apparently started off extremely strong, beating out both the headline-grabbing Making a Murderer (which came out in mid-December 2015) and this summer’s horror smash Stranger Things, at least as far as the key 18-49 adult demographic is concerned.
Making a Murderer reached a 9.81 percent average, while Stranger Things got around 9.1 percent.
Netflix even crashed when it was released, prompting amusing responses from some Marvel stars.