Fox and Universal apparently felt that his suggested $50 (£40) price for this was too steep, and the studios are now negotiating a compromise between length of delay after cinema release and price.
Aware of the demand among some consumers to watch new films for the first time on VOD rather than in cinemas, six of the seven biggest studios are closing in on deals to drastically shorten the time between theatrical and digital release.
Standard practice is that films are available to rent and buy 90 days after release, but an initial proposal from Warner Bros CEO Kevin Tsujihara would have them drop after just 17 days.
Streaming services like Netflix and Amazon Prime have added a sense of urgency to these talks, now frequently putting out movies with A-list talent via VOD.