The happy birthday dress was presented at the auction on a custom-made mannequin designed to match Monroe’s exact body measurements.
The famous dress worn by Marilyn Monroe when she sang “happy birthday Mr President” to John F Kennedy has sold for a world-record price at auction, fetching US$4.8m (£3.87m).
It was bought by museum chain Ripley’s Believe It Or Not, surpassing the previous most expensive dress sold at auction – Monroe’s white costume from The Seven Year Itch – which went for $4.6m in 2011.
It had previously been sold to a collector for a then-record $1.27m at a Christie’s auction in New York in 1999.