At the same time, Civil War has to drive the team apart, because there’s more power in seeing these heroes transcend their differences when a larger threat invades our planet.
The studio takes huge risks, but also has a firm grasp on the larger picture that’s being served, and therefor frequently enjoys big rewards.
For this reason, I truly don’t think we, as a moviegoing audience, appreciate the difficulty of this level of storytelling that’s happening in the Marvel Cinematic Universe.
They know that Black Panther has to come before Avengers: Infinity War, because Wakanda has to be established if audiences are going to invest.