“Marvel TV and Marvel Studios are two very different things.
The Television Critics Association summer press tour is currently going on, and Marvel is currently promoting their Netflix shows, specifically the upcoming Luke Cage.
This is a phrase that Marvel Studios has been using for years to describe their cinematic universe, and most assumed it extended to their TV shows as well.
Marvel Studios first expanded to live-action TV with ABC’s Agents of S.H.I.E.L.