When asked about Mattel’s toy company rival, Brenner said that they’re hoping to also compete with Hasbro in terms of the toy-to-film genre.
However, she further added that Hasbro’s big scale Transformers franchise does not affect any creative decisions they will make for their upcoming films like Hot Wheels.
Mattel is currently busy developing four new potential franchises based on their popular toys such as Hot Wheels, American Girl, View-Master and Barbie, which will be led by Margot Robbie, who will also serve as producer.
Mattel is also reportedly developing 22 new shows that will be a mixture of live action and animation.