Matthew McConaughey is making bourbon now

In the most Matthew McConaughey move ever, Matthew McConaughey has become creative director at Wild Turkey bourbon whiskey.

His jobs will include writing, directing and starring in commercials, recording music for the brand’s campaign and even coming up with new Wild Turkey products himself, with a McConaughey edition bourbon very much on the cards.

“The great news is that Wild Turkey hasn’t changed in all these years — it’s totally authentic.