The term signals the start of carnival in the Caribbean and is a cornerstone of tradition in Trinidad and Tobago; Jordan’s use of the word was felt by many to be cultural appropriation.
Michael B Jordan has issued an apology, in the fallout from his announcement over the weekend that he was launching a line of rums called J’Ouvert.
Singer Nicki Minaj, who comes from Trinidad, urged Jordan to change the “offensive” name on Tuesday; later that day Jordan posted an apology on Instagram Stories.
Critics were particularly angered by the line in Jordan’s trademark filing that claimed the term has “no meaning in a foreign language”.