Crazy Rich Asians was a summer hit and the biggest romantic comedy in almost a decade.
Chu also fought to keep the title how it was and convinced studio executives that there was an audience for Crazy Rich Asians.
For example, the director allowed time for the comedy actors to improvise and add in their own personality to the film, giving talents such as Ken Jeong and Awkwafina time to play around and make the movie genuinely funny.
With it being a rarity to see an Asian ensemble cast on-screen, the making of the film was a collaborative process often attributed to director Jon M. Chu’s passion for the project.