ESPN’s Monday Night Football hit a season-low in the ratings last night despite the halftime debut of the much-anticipated new trailer for Star Wars: The Last Jedi.
Aware that Vikings-Bears might not be a great Monday Night Football draw, ESPN and Disney tried goosing their ratings by mixing in some Star Wars: The Last Jedi hype.
Last night’s game was down a whopping 17% from last Monday night’s game between the Kansas City Chiefs and Washington Redskins.
The ploy looks like it failed, but at least most people agree the trailer is pretty cool.