The massively hyped Chinese fantasy epic Asura has been pulled from cinemas after a disastrous opening weekend.
The film appeared to have won the publicity battle, with reports saying Asura had generated around 390m mentions on Weibo.
With a production budget reported at 750m yuan (£85m), Asura – with its complex special effects, big-name stars and huge crew – was hailed as China’s most expensive film ever made.
We wanted the film to raise confidence in our own culture and train more domestic talent.”